Building a Society…
Back in late 2013, Erica was working her first full-time beer industry job at Black Oak Brewery. She realized that although the industry was very male dominated, there were women working at craft breweries peppered around the province.
She wanted to bring women working in the industry and other non-industry, beer-loving ladies, together by creating a sort of secret society to meet, chat, trade beers, connect and make new friends.
She approached Renee Navarro, Jaime Dobbs, Jen Reinhardt, and Magenta Suzanne all of whom she knew from different parts of her life. The ladies sat down over a few beers and Society of Beer Drinking Ladies was born.
Tickets were put on sale in January 2014 for ‘Bevy 0001’. Predicting a group of maybe 15 guests, they were pleasantly surprised to find that ninety tickets had sold within a matter of days! They quickly realized the demand for such a group in the Toronto area. And so, SOBDL was never a small private gathering in a living room; as alcohol permits, a venue, insurance certificates and most importantly beer, were in order.
We Just Kept Growing
After the success of Bevy 0001, monthly ‘bevies’ were held the last Friday of every month; the location changing each month and remaining a secret until 48 hours before. The energy at the SOBDL was contagious and it kept blossoming into a safe and welcoming space for a diverse cross-section of women-identified folk, to experience rockin’ tunes, great conversation, awesome brews, tasty ciders, delicious food and a charitable component to the Canadian Women’s Foundation.
The bevies now average 400 ladies and are hosted regularly in Toronto, Ottawa and Hamilton. After 24 bevies, Lady Beer Fest was born! It became, and continues to be, Canada’s first and largest beer festival for women – now in its 8th installment. Similar to a bevy but much larger in scale, it happens bi-annually in Toronto and attracts over 1000 women.
Now the Largest Women Beer Community in North America!
Flash forward to present-day and the SOBDL is now owned & operated by Erica Campbell and Jaime Dobbs with the help of their awesome coordinators. After five years, the SOBDL has thrown over 50 events (Bevies, Lady Beer Fests, tap takeovers, beer dinners, etc.,) and raised over $45,000 for the Canadian Women’s Foundation.
In addition to events, the SOBDL now collaborates with breweries across Ontario to create monthly brews and hosts quarterly intimate beer dinners at top restaurants in Toronto. They have a Good Tap draught initiative at C’est What bar featuring a rotating selection of women-brewed beers with $1 from every pint donated to the Canadian Women’s Foundation.
The SOBDL continues to create dynamic and diverse spaces to showcase and host women-identified folk.
Stay tuned for what’s to come!
Back in 2013, Erica had the brilliant idea (in the shower of course) to create a secret society of beer loving ladies in Toronto. Having just joined the beer world she chatted up some like minded women and the rest, as they say, is history!
Jaime’s background in graphic design, party planning and beer infused cupcake creation has prepared her for favourite job yet - running the SOBDL! After joining the craft beer industry working in events and sales, she teamed up with Erica to launch the very first Bevy in 2014.
Shannon illustrated her commitment to SOBDL early on by trekking in from Mississauga to volunteer! Soon, she found her passion in the Swag Shop and in 2017 came on board to manage it, overseeing orders, pop-ups and the bevy booth.
Self-taught shooter and editor Sheenah Jennings has spent the last 16 years refining her craft into a successful career in the advertising industry. In 2010, she started her own pre/post production company called Craftship Media and has been creating content ever since.
Kristen got her start volunteering with SOBDL at BevyX and became an integral part of the team in 2017. From coordinating with volunteers to organizing set-up and morning after bags to welcoming all all of our amazing beer drinking guests, Kristen is a busy gal and keeps our events running like clockwork!
Nancy Kim is a Toronto based lifestyle and fashion photographer who goes by the moniker NSBKIM (an acronym of her full name including her Korean name). With a keen eye for capturing just the right moment, she strives to bring out the best possible energy in her subjects.
Since having a blast our very first bevy in 2014, Faith volunteered for nearly every subsequent event thereafter! In 2017, Faith took on a larger role coordinating our beer for our bevies and festivals and is the key contact for our collaboration brews with craft breweries across Ontario.
Michelle has been enjoying all things SOBDL since August 2015. In Jan 2018, Michelle was brought on board to manage all things social media for SOBDL. From her wicked technological skills to her charming personality, Michelle has been hyping up Society in a major way.
Jessica was an enthusiastic attendee of SOBDL's events before joining the team in 2017 as Social Media Coordinator. Armed with a strong pun game and an arsenal of emojis, Jess and her social partner-in-crime Michelle are poised to help SOBDL take over the interwebs - and then the world!